Digital Blitz Playbook — Washed Wheels, Deliver Meals

Master Hashtags (use on every post)

#WashedWheelsDeliverMeals #TwinFallsSeniors #PillarFallsYouth #TwinFalls #MagicValley #TwinFallsIdaho #CarWashForACause #FeedOurSeniors #CommunityCarWash

Tip: Instagram allows up to 30 hashtags. Facebook and Nextdoor: use 5 or fewer. Twitter/X: 2–3 max.

Campaign Calendar — 6 Weeks to Event

Week 1 — June 13

Launch Announcement

Post the big reveal on Facebook, Instagram, Nextdoor. Share the website link. Start following local Twin Falls accounts.

Week 2 — June 20

Senior Center Story Post

Share the "why" — who the Senior Center serves, what the funds do. Ask people to share the post.

Week 3 — June 27

Sponsor Spotlight #1 + Call to Businesses

Feature the first confirmed sponsor. Direct call to local businesses to pledge. Post in local business Facebook groups.

Week 4 — July 4

Pledge Model Explainer

Short video or graphic explaining the per-car pledge model. "Send us a car, make a difference." Community engagement post.

Week 5 — July 11

Sponsor Spotlight #2 + Pledge Deadline Warning

Feature more sponsors. "Only 1 week left to pledge" urgency post. Share the website and pledge card download.

July 18

PLEDGE DEADLINE — Final Push

Last call post. "Today's the last day." DM local businesses who haven't pledged. Instagram Story countdown sticker.

July 24

Eve of Event — Hype Post

"We're ready. See you tomorrow. Bring your car." Post final sponsor list. Instagram Reel — youth preparing.

July 25 — EVENT DAY

Live Coverage

Instagram Stories throughout the day. Post the car count at 12PM and final count at end of day. Facebook Live if possible. Thank-you post that evening.

August 1–7

Results + Thank You

Final fundraising total post. Thank every sponsor by name. Share a photo from delivery of funds to the Senior Center.

Phase 1

Launch Announcement

Week of June 13

Facebook + Nextdoor (primary)

Big news, Twin Falls. This summer, the youth of Pillar Falls Ward are hosting a community car wash to raise $65,000 for the Twin Falls Senior Center — and we're doing it with a twist. 🚗 Washed Wheels, Deliver Meals 📅 July 25, 2026 🎯 Goal: $65,000 for Twin Falls seniors The model: businesses and individuals pledge a dollar amount per car our youth wash. We wash up to 250 cars. You pay per car. $10/car × 250 cars = $2,500 that feeds, supports, and connects seniors right here in our community. Ready to pledge? Details at [WEBSITE URL] Every car is a meal. Every pledge is a neighbor supported. Let's go, Magic Valley.

Tag the Twin Falls Senior Center page if they have one. Pin this post to the top of your Facebook page.

Instagram

This summer, we're washing cars to feed seniors. 🚗 Washed Wheels, Deliver Meals — July 25, 2026. Our youth team will wash up to 250 cars, and every sponsor pledges per car washed. Your total is based on actual cars washed — so every car matters. Goal: $65,000 for the Twin Falls Senior Center. Link in bio to learn how to pledge. #WashedWheelsDeliverMeals #TwinFalls #MagicValley #PillarFallsYouth #CarWashForACause #TwinFallsIdaho #FeedOurSeniors

Use a clean graphic or photo of the Senior Center as the image. Add Instagram Story with swipe-up to website.

Text to share with church / ward members

Hey! Our ward youth are hosting a car wash fundraiser on July 25th to raise $65,000 for the Twin Falls Senior Center. Businesses pledge per car washed — we're hoping to wash 250 cars. Can you share with any local businesses who might want to sponsor? Here's the website: [WEBSITE URL] 🙏

Phase 2

Business Community Outreach

Weeks 2–4

Local Business Facebook Groups (Magic Valley Business, Twin Falls Community, etc.)

Hi, business owners of the Magic Valley! We're Pillar Falls Ward Youth, and we're hosting Washed Wheels, Deliver Meals — a community car wash fundraiser on July 25, 2026 to support the Twin Falls Senior Center. We're looking for business sponsors who will pledge a dollar amount per car our youth wash. We'll wash up to 250 cars. You pay only based on cars actually washed. Sponsorship tiers: • Title Sponsor: $50/car (max $12,500) • Platinum: $20/car (max $5,000) • Gold: $10/car (max $2,500) • Silver: $5/car (max $1,250) • Community Friend: $1–$2/car Sponsors are recognized on event banners, our website, and across social media. Goal: $65,000 for Twin Falls seniors. Pledge deadline: July 18th. DM us to pledge or visit: [WEBSITE URL] Thank you for supporting our community's seniors!

Post directly to: Magic Valley Business Network, Twin Falls Community Board, Buhl Community, and any local Buy/Sell/Trade groups that allow community announcements.

Nextdoor — Neighborhood post

Neighbors — our local youth need your help reaching Twin Falls businesses for a summer fundraiser. Washed Wheels, Deliver Meals is a community car wash on July 25th to raise $65,000 for the Twin Falls Senior Center. Do you know a local business that might want to sponsor? Even $1 per car × 250 cars = $250 for seniors who rely on the Center for meals and support. If you're a business owner, or know one — here's the pledge info: [WEBSITE URL] Thank you, Pillar Falls Ward Youth

Retirement Giving

59½ + IRA Giving — Post Content

Week 3 or 4 — targets older donors & seniors' family members

This angle resonates strongly with the 55+ community who care about the Senior Center and have retirement assets to deploy tax-efficiently.

Facebook — Senior Community Groups, Nextdoor

Did you know your retirement account can help Twin Falls seniors? If you're 59½ or older, you can withdraw from your 401(k) or IRA without the 10% early withdrawal penalty — and use those funds to pledge for our Washed Wheels, Deliver Meals car wash fundraiser. If you're 70½ or older, a Qualified Charitable Distribution (QCD) from your IRA is even better: the amount goes directly to the charity and is excluded from your taxable income entirely. It also counts toward your Required Minimum Distribution. We're raising $65,000 for the Twin Falls Senior Center on July 25, 2026 — one car at a time. Your retirement savings can make a real difference for the seniors in our community. And with a QCD or penalty-free withdrawal, the tax impact can be surprisingly small. Learn more: [WEBSITE URL] As always, consult your tax advisor or financial planner to see what makes sense for your situation.

Target: 55+ Twin Falls Facebook groups, LDS community groups, retirement/financial Facebook groups in Magic Valley. Also ideal for Nextdoor where homeowner demographics skew older.

Short version — Instagram + Facebook post

Age 59½+? Your 401(k) can help Twin Falls seniors — without the 10% penalty. Age 70½+? A Qualified Charitable Distribution from your IRA goes directly to a qualifying charity, excluded from taxable income, and counts toward your RMD. Two tax-smart ways to pledge for Washed Wheels, Deliver Meals — our July 25th car wash for the Twin Falls Senior Center. Goal: $65,000. Model: pledge per car washed. Details at [WEBSITE URL] — consult your financial advisor to find your best option. #WashedWheelsDeliverMeals #TwinFalls #RetirementGiving #QCD #TwinFallsSeniors

Script — Youth Volunteer talking point when visiting businesses

If the business owner or anyone you're talking to mentions they're retired or near retirement, you can say: "One thing worth knowing — if you're 59½ or older, you can actually pledge using funds from your 401(k) or IRA without paying the 10% early penalty. And if you're 70 and a half or older and have an IRA, there's something called a Qualified Charitable Distribution where the money goes directly to the charity and isn't counted as your income at all — and it counts toward your required minimum distribution. Our website has details, and your financial advisor can walk you through it." Keep it simple and honest. You're not giving tax advice — just letting them know the option exists.

Train every youth volunteer with this talking point. Business owners and community donors who are 55+ may not know about QCDs. This is often the most compelling giving angle for this demographic.

Email

Community Email Blast

Send Week 1 + Resend Week 5 to non-openers

Subject: Help us raise $65,000 for Twin Falls seniors — July 25th Car Wash

Alt subject: 250 cars. 1 day. $65,000 for our seniors.

Hi [First Name], We're the youth of Pillar Falls Ward in Twin Falls, Idaho — and this summer we're on a mission. On July 25, 2026, we're hosting a community car wash called Washed Wheels, Deliver Meals to raise $65,000 for the Twin Falls Senior Center. The Senior Center provides daily hot meals, social programming, and transportation for hundreds of seniors in our community. They need our support, and we're going to give it to them — one car at a time. HOW IT WORKS: Businesses and individuals pledge a dollar amount per car our youth wash. We'll wash up to 250 cars. You pay based on cars actually washed. Example: Pledge $10/car → if we wash 250 cars, your contribution is $2,500. SPONSOR TIERS: Title Sponsor $50/car (max $12,500) Platinum $20/car (max $5,000) Gold $10/car (max $2,500) Silver $5/car (max $1,250) Community Friend $1–$2 (max $500) Higher-tier sponsors are featured on event banners, our website, and in social media posts throughout the campaign. Pledge deadline: July 18, 2026 To pledge, visit our website or reply to this email: [WEBSITE URL] We are grateful for every pledge. Every car washed is a meal delivered, a senior supported, a community stronger. With gratitude, Pillar Falls Ward Youth Twin Falls, Idaho [Contact Phone] | [Contact Email] ——— To unsubscribe from future messages, reply with "unsubscribe" in the subject line.

Event Day

July 25 — Live Coverage Posts

Day-of content

Time	Platform	Content
7:00 AM	Instagram Story + Facebook	We're open! "Car #1 just pulled in." Youth team photo at the wash location.
12:00 PM	Facebook + Instagram	Midday update: "We've washed XX cars — only XX to go." Show the running total.
All day	Instagram Stories	Behind-the-scenes: youth washing cars, sponsor banners, happy customers, before/after cars.
End of day	All platforms	FINAL COUNT: "We washed [X] cars today. Thank you, Twin Falls. [Final total calculation] raised for our seniors."

End-of-Day Thank You Post

Twin Falls — you showed up. ❤️ Today, Pillar Falls Ward Youth washed [X] cars. Thanks to every sponsor who pledged, that means [FINAL TOTAL] raised for the Twin Falls Senior Center. That's meals. That's connection. That's neighbors taking care of neighbors. Thank you to every sponsor, every car owner, every person who shared a post, sent a prayer, or just cheered us on. You made this happen. More soon on delivery of funds. Twin Falls, you are incredible. #WashedWheelsDeliverMeals #TwinFalls #PillarFallsYouth

Platform Strategy — Where to Focus

Platform	Priority	Best Use	Frequency
Nextdoor	Highest	Direct to Twin Falls homeowners. Neighborhood posts reach exactly our target sponsors and car donors.	1–2x per week
Facebook	High	Community groups, business networks, sharing. Older demographic = more likely senior supporters.	2–3x per week
Instagram	Medium	Visual storytelling, Stories for real-time updates, younger families who send cars.	3–4x per week
Email	Medium	Ward email list, business contacts list. Highest open rate for committed relationships.	2 blasts total
Text / iMessage	Local	Personal outreach to known business owners. 1:1 ask is more effective than broadcast.	Personal, not mass

Digital Launch Checklist

Website live and tested on mobile (index.html deployed to Vercel)
Create Facebook Page or Event for "Washed Wheels, Deliver Meals"
Create Instagram account (or use existing ward account)
Write bio links → website URL on all social profiles
Schedule Week 1 launch posts on Facebook and Instagram
Post in at least 3 Twin Falls Facebook community groups
Post on Nextdoor — Twin Falls neighborhoods
Send email blast to ward email list and business contacts
Create a short link for easy sharing (bit.ly or use Vercel URL)
Ask every ward member to share the launch post
Tag the Twin Falls Senior Center in posts if they have social accounts
Reach out to Twin Falls News, Magic Valley, KMVT — request a community story
Contact Twin Falls Chamber of Commerce about sponsor opportunity
Ask local pastors / faith leaders to announce from pulpit

Local Press — Free Coverage Opportunities

Outlet	Contact Type	Pitch Angle
Times-News (Twin Falls)	Community calendar + reporter pitch	"Local youth raising $65K for seniors — unique per-car pledge model"
KMVT Channel 11	News tip / community interest	Visual story: youth washing cars, seniors at the Center
KTVB Channel 7	News tip	Human interest: youth serving seniors in Magic Valley
Magic Valley 411 (Facebook)	Post directly + tag	Community event announcement — high local reach
Twin Falls Chamber	Contact member services	Ask to feature in newsletter, sponsor outreach, or social posts

Tip: A photo of youth volunteers and a senior from the Center together is a media story that sells itself. Try to get that photo before pitching.